Why You Need B2B Case Studies

The benefits of B2B case studies are many, and understanding how to create the best B2B case studies possible means you’ll be making a solid investment. According to the 2022 Content Marketing Institute annual report, 39% of marketers say case studies have produced the best results from their marketing in the past year. One of the things that makes B2B case studies so effective is that they provide real-world examples of your company working with clients and the kind of results that are possible while working with your company
While many companies leverage testimonials as part of their content strategy, a testimonial is only providing a fraction of the story. With case studies, you can provide a level of detail that enables B2B buyers to make a connection with the challenges they’re currently facing along with the solutions and results your offering provides. Plus, in a world where attention spans are short a case study can bring your product or service to life. A story helps make what you do and your clients’ results much more memorable.

We often hear from clients that they’re worried about being intrusive or like they’re asking for a favor. However, the reality is you can create amazing B2B case studies that your clients are happy to participate in simply by starting with the right people. Start by putting together a list of which clients you think would make a compelling story. Get your whole team involved (especially your sales team and customer support) by soliciting their feedback, as it they’ll be able to provide insight into the client’s journey. Look for clients who have had recent wins, or who you know who had strong working relationships with the team. Also, asking clients to participate in your B2B case studies is about timing. You know your clients, you know their peak times throughout the year, you know if they have a big project in progress, or if they’ve hit a bump along the way. Carefully consider whether now is actually a good time for them.